Introducing

Sweaty Silk

Sweaty Silk’s SS23 Collection

Designed and Directed by Kristen Cho

Semi-formal Athledress

Office Athleisure

Athletic Athleisure

Brand Promotional Video

This video footage is from the first photoshoot of SweatySilk’s athleisure collection. I directed the whole creative component of the shoot - inviting models, renting the studio, relaying my concept to the photographers, and selecting the music for the film. The opportunity to work closely with a model, cameramen and director gave me insight into the brand promotion process. Throughout the video, I wanted to highlight the purpose behind the creation of this athleisure brand. By observing the specific target customer of our brand, I was able to explore their lifestyles better, helping to conceptualize my 3 product lines. The materials are also explained throughout the video which is most sustainable and environmentally friendly. From this, I also wanted to illustrate the ethics of our brand as well as my final goal as a brand director and a founder: empowering our customers to feel more confident and multi-talented in their fast-paced and multi-faceted lives.

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